Real projects, real results. Here's how I've helped entrepreneurs transform their ideas into successful market-ready products.
As part of my academic practice, my colleagues and I had the opportunity to create a campaign for Űni Shoes, a performance work-shoe brand that caters to nurses. Our campaign concept was "Every Shift's a Workout". Part of our deliverables included product and lifestyle shoot for the brand, which I spearheaded.
Identity Organics is a brand that creates organic hair oil blends tailored to each customer’s unique needs. The challenge was helping customers quickly find the right formula for their specific hair type. I developed a web app that lets customers upload a photo of their hair. Using OpenAI’s vision models, the app analyzes texture, density, and condition, then recommends the most suitable blend from the brand’s lineup.
Embracing You LLC is a social enterprise dedicated to empowering Black youth and women to thrive. The founder wanted to visually communicate the organization’s mission in a way that felt authentic, inspiring, and contemporary. Leveraging AI-powered creative tools, I led a fast-paced design sprint to generate a collection of custom illustrations that captured the brand’s spirit of empowerment and resilience. The final visuals became a core part of the company’s storytelling, strengthening its ability to connect with its community and partners.
This project was created for a therapist’s website that sought to make mental wellness approachable and visually soothing. Using AI-driven illustration tools, I generated a series of warm, nature-inspired artworks that evoke peace, reflection, and growth. Each piece draws from organic forms—flowers, mountains, bridges, and water—to symbolize emotional healing and personal transformation.
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